Bar codes are hot again!

The mundane bar code just got a little sexier. A pair of British volleyball players have signed a deal to wear scanable bar codes on their bikinis. The British based gambling site Betfair signed the deal with Olympic volleyball players Zara Dampney and Shauna Mullin, according to the London Daily Mail. Their bikini bottoms will feature a quick response code that will take users to a Betfair website when photographed on a smart phone.

According to the Daily Mail, the women tried out the bar code bikinis during a recent tournament. However, Olympic sponsorship rules will prevent them from donning the bar codes during the 2012 London Games.

No word yet if Dampney and Mullin will opt to embed RFID tags on their clothing as well. Although, RFID and apparel tagging is certainly a hot sector.

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