Advanced ID Corp. receives Bridgestone order; U.S. lags others in tire tracking solutions

Advanced ID Corp. has announced that Bridgestone/Bandag in Brazil has purchased its RFID tire badges and UHF RFID readers, and that it expects to receive larger orders as the commercial RFID tire program is further deployed.

Advanced ID says that the Bridgestone RFID tire management system is ready for full commercial introduction. In Brazil, Bridgestone’s new ‘Bridgestone Radio Frequency Indicator’ program adds an RFID badge to commercial tires during the retread process or to existing tires on fleet operations.

Bridgestone introduced this program to its distributor network earlier this month as a solution in the challenging quest to identify and protect tires as a major asset in the trucking industry. Bridgestone has developed a portable installation kit that will be deployed throughout the country as the requirements ramp up.

“The RFID tire tag business continues to be the core business for the company,” says Advanced ID president Dan Finch. He says that Advanced ID, which provided the first RFID tire tags for Goodyear’s NASCAR program in 2006, has persevered in the belief that RFID tire management will save fleet operators millions of dollars a year with the right products.

However, it’s believed that tire makers in the U.S. are at least two years away from deploying similar systems.

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