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Optimism high at RFID Live; new solutions
and innovation drive the industry forward
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The annual RFID Live show concluded in Orlando yesterday, with an onslaught of new products, the unveiling of new applications and solutions, and unforeseen optimism for the industry moving forward.

Activity in retail, aerospace and medical/healthcare is expected to skyrocket as new applications unfold in those sectors. Execs from Macy's, Walmart, JC Penney and Dillard's participated in a panel discussion to provide an update on the Item Level RFID Initiative, a joint effort to accelerate item level retail tagging. Some industry execs marveled that the four panelists joined together on the same stage to discuss RFID best practices when collaboration among competing retailers was unheard of just two or three years ago.

"We are rapidly moving to a world where everything in the Internet is connected, and the key element to that is RFID," Gene Delaney, executive VP at Motorola, said in a keynote address. "Companies that convert data and filter information and get it into the hands of the right person at the right time will be able to make real-time decisions that can change the competitive landscape."

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Avery Dennison celebrates shipment
of one billionth UHF RFID inlay

Avery made its first shipment in 2004, and expects to ship its next billion tags in less than half the time it took to reach one billion, signaling continued rapid growth in the industry.

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Alien unveils trio of RFID technologies
for improved performance and low cost

New Higgs 4 chip boasts the industry's highest sensitivity rating and enables best-in-class read accuracy and rates, optimized user memory, advanced security features and a sleek design targeted at cost-sensitive applications.

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NXP drives industry innovation
with RFID global partner program

With a focus on system integrators, solution providers and reader and software companies, the program aims to create a community that can share skills and expertise to drive RFID innovation.

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UPM RFID launches high performance
UPM Belt inlay with Monza 5 chip

The first approved tag featuring the Impinj Monza 5 chip targets item-level, logistics and supply chain applications.

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Orbiter LLC unveils RFID
power control board for OEM's

Revolutionary power control board and re-charger enables standard Gen 2 RFID readers from any manufacturer to have exceptionally long battery life at 24 volts.

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GuardRFID intros active RFID tag
for staff location and safety

Designed to enable powerful RTLS applications in healthcare, enterprise security and industrial environments, the ST-series tag family has already been selected for duress call systems in hospitals.

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nlyte Software and RFID Global unveil
data center asset management program

nlyte Software integrates RFID technology into data center infrastructure management solution for real time, end-to-end planning for data assets.

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Week of 04/11/11
Issue: 0811

John Johnson, Editor

From the Editor

Be sure to turn to RFID 24-7's blog for daily updates from RFID Live next week!

Upcoming Events


U Connect Live

May 31-June 3

Orlando, Fla.


2011 AIM Expo

Sept. 26-28, 2011

Las Vegas, Nev.



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We welcome your feedback. What do you think of the issue, the lead story, and content? What topics would you like covered? Tell us.

About the Editor

John R. Johnson is a veteran business and technology journalist with over 20 years of experience covering RFID technology, smart grid and supply chain topics. He is the former editor of RFIDWatch Weekly and DC Velocity magazine.

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RFID 24-7 is published every other week by Bumpkin Island Online Media.

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