Week of 04/05/10


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Pharma industry returns to RFID;
double-digit growth expected through 2015
full article

Remember the love affair that the pharmaceutical industry had with RFID technology several years ago? Well, pharmaceutical manufacturers are courting RFID once again.

After the typical hype curve lull, the pharma sector is once again embracing RFID to cure its counterfeiting troubles and supply chain woes. A spat of recent announcements points to a positive future for RFID when it comes to tracking drugs and preventing counterfeiting, which is rampant in the drug industry.

"There is a lot of good news out there, and most of it has happened in the last quarter," says Drew Nathanson, director of research operations at VDC Research. "Five or six years ago everyone was talking about pharmaceuticals and how large the market would be for RFID, and it never materialized. But it’s back."

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Impinj unveils high performance
Speedway integrated portal reader

Compact, power-over-ethernet (PoE) solution employs innovative antenna technology to increase performance while reducing deployment costs by over $1,000.

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RFID Global Solution
launches Visi-Trac Cloud Services

Visi-Trac Cloud Services allows customers to adopt and deploy RFID with little to no software installation, while per user/per month billing plans allow for no upfront costs.

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New NXP chips provide unparalleled
performance for RFID Systems

Volume production will begin in June for the UCODE G2iL series, which delivers leading edge read ranges, unique anti-tampering and privacy protection features.

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Invengo unveils RFID Monza 4 tags
and new handheld reader

Invengo’s new range of Monza 4 based inlays/tags and its UHF hand held reader will be showcased at next week’s RFID Live event in Orlando.

Read the official press release

New study: Global RFID market
will hit $10.7B by 2013

A new research report from RNCOS predicts that the global RFID market will grow at an annual rate of 28 percent over the next three years.

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Printronix delivers Energy Star
thermal bar code, RFID printers

Printronix Inc., has announced that its T5000r thermal bar code and SL5000r radio frequency identification (RFID) printers are the only thermal printers in their class to meet the latest 2009 ENERGY STAR® program requirements for imaging equipment.

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Issue: 0710

John Johnson, Editor

From the Editor

Don't forget to read the RFID 24-7 blog for updates from RFID Journal Live next week. Also, be sure to follow RFID 24-7 on Twitter @johnrfid247



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We welcome your feedback. What do you think of the issue, the lead story, and content? What topics would you like covered? Tell us.

About the Editor

John R. Johnson is a veteran business and technology journalist with over 20 years of experience covering RFID technology, smart grid and supply chain topics. He is the former editor of RFIDWatch Weekly and DC Velocity magazine.

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Upcoming Events

Printed Electronics Europe 2010

April 13-14, 2010

Dresden, Germany


IEEE International Conference on RFID

April 14-16, 2010

Orlando, Fla.



April 14-16, 2010

Orlando, Fla.


AIAG’s 14th Auto ID Showcase

April 22, 2010

Southfield, Mich.


North American Material Handling & Logistics Show (NA 2010)

April 26-29, 2010

Cleveland, Ohio


RFID Europe 2010

Sept. 28-29, 2010

Cambridge, UK


AIM Expo

Nov. 1-3, 2010

Chicago, Ill.


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